business-book-club-are-you-fully-charged

Business Book Club: Are You Fully Charged?

What’s most important for your work and life? This is the question Tom Rath helps readers answer in his newest book, ‘Are You Fully Charged?’ Broken into three sections, Meaning, Interactions, and Energy, Rath explores the different ways people approach their work and life, and to what degree each of these methods is best suited for[…]

business-majors-academic-research

Why Business Majors Should Do Academic Research

During my second year at Northeastern, I befriended some engineers. Something I noticed quickly was that in addition to co-ops and clubs, the majority of them were trying to get involved in the same thing: research. But as a business student, I hadn’t thought much of participating in research – it seemed like something only[…]

business-book-club-boss-bitch

Business Book Club: Boss Bitch

Nicole Lapin is a badass. The youngest ever anchor at CNN and CNBC and constant finance contributor on other prime time television networks with the what’s what on finance, Lapin is an expert on personal finance. But with the success of her first book, Rich Bitch, a personal finance guide made especially for women, Lapin[…]

jackson-square-top-new-orleans

The French Quarter and Beyond: Top New Orleans Attractions

Earlier this month I had the opportunity to attend the American Marketing Association’s International Collegiate Conference in New Orleans. Each year the marketing association I’m involved in, Northeastern University’s Marketing Association (NUMA), sends a few students to represent the university, and I was one of the seven selected this year. The conference is held each[…]

business-book-club-predictably-irrational

Business Book Club: Predictably Irrational

Dan Ariely’s ‘Predictably Irrational’ is an enjoyable combination of consumer behavior and psychology. The book, originally published in 2008, explains why people act in a way counterintuitive to their best interests, no matter how irrational it might appear. Ariely’s book focuses on the predictable patterns people form, and thus ‘Predictably Irrational’ is a fun way to[…]

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7 (More!) Interview Tips For The Co-Op Search

Another year, another job search – welcome to Northeastern University. Thanks to the incredible co-op program Northeastern offers, students are given the opportunity to spend six months working at companies across the world, gaining first hand knowledge in their area of expertise. But with this comes the dreaded interviewing process. Always intimidating, no matter how many times[…]

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Chopin Museum: Marketing Analytics and Public History

The most technologically advanced museum I visited in Warsaw was the Chopin Museum. While I’ve recently written about how fantastic interactive and immersive museums are, the Chopin Museum takes this to the next level. The ticket you receive, instead of a typical paper stub, is a digital card similar to that of a hotel room key. Upon entry,[…]

made-to-stick-business-book-club

Business Book Club: Made To Stick

Originally published April 2016 I love marketing. I also love reading. So when I realized that out of all the books I’ve previously been reading about business (Never Eat Alone, The 4-Hour Workweek, etc.) not a single one was specifically about marketing, I was shocked. And while those books definitely provided great advice and inspiration, I thought it was time[…]

numa-flyer

When Marketing Meets Tech

Originally published March 2016 on NUMA’s Bostinno Channel Walking into my first co-op I was terrified about the idea of working in a tech field. The company I work for, Rapid7, focuses on cyber security, of which I could have told you approximately zero things about. I was afraid that knowing little about the tech industry would hinder my ability[…]

world-history-books

Learning History a New Way

Originally published February 2016 One of the best history classes I took last semester was amazing not because of the content, not because of the teacher (although Regina Kazyulina was a pretty great professor), but because of the different approach taken to teach the material. I learned history in an entirely new way, a way that did not include textbooks.[…]