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Business Book Club: Predictably Irrational

Dan Ariely’s ‘Predictably Irrational’ is an enjoyable combination of consumer behavior and psychology. The book, originally published in 2008, explains why people act in a way counterintuitive to their best interests, no matter how irrational it might appear. Ariely’s book focuses on the predictable patterns people form, and thus ‘Predictably Irrational’┬áis a fun way to[…]