I’m Katherine A. Hayes, an SEO Senior Analyst currently working at Digitas North America and a former Northeastern University husky. My professional background is primarily focused on search marketing (search engine optimization and paid search), content creation and copywriting, and marketing research.
Outside of my career interests, I’m a huge reader, consistently trying to achieve my Goodreads reading challenge of the year. I also enjoy spinning, traveling (and the planning before almost as much as the trip itself!), and seeing live theater, especially the ballet.