Case Studies

May 27, 2016

Through my academic career I have had the opportunity to produce case studies. Some examples are below.

Ice Breakers Cool Blast Chews

The American Marketing Association each year offers a case for participating chapters to develop for their annual competition. This year’s company was Ice Breakers, specifically their new product, Cool Blasts Chews. We decided, after conducting market research through focus groups and surveying, that we were going to focus on dating and millennials, with emphasis on optimizing sales during times that emphasized romance or intimacy, such a Valentine’s Day.

Our project resulted in Northeastern being listed as a “Commendable” school.

Download a copy of the Ice Breakers Cool Blast Chews Collegiate Case Competition PDF here.


Through Northeastern University’s Marketing Association I competed in a case competition focusing on vitaminwater. The case study is a competition hosted by the American Marketing Association where teams compete in assisting a business market themselves to better appeal to their target market. The case we worked on was for vitaminwater, where we designed a comprehensive business plan aimed at increasing declining sales. Our suggestions centered around their vitaminwater energy line, which we planned on marketing to college students and young business professionals.

Download a copy of the vitaminwater Collegiate Case Competition PDF here.